The company wants to enter Asia with the right commercial model from the start.
Management needs evidence on market priority, positioning, route to market and the conditions for investment.
Southeast Asia commercial advisory for European family businesses
Build a stronger commercial position in Southeast Asia.
AQG works with founder-led and family-owned European companies entering the region or strengthening an existing business. The work connects ownership priorities in Europe with customers, partners and execution in market.
Asia needs a clear commercial path.
AQG is relevant before entry, when performance slips, or when a market change calls for a new direction. We establish where to compete, how to position, and what the business must execute well.
Asia results trail the company’s home market or regional potential.
Leadership needs a clear view of demand, segment choice, positioning and local execution.
A distributor relationship has stalled or lost clear ownership.
Priorities have diverged, visibility is limited and accountability has weakened.
A structural shift has changed what success in the market requires.
Regulation, local-content rules or new leadership has altered the commercial path.
The commercial question
Where can the business create or recover value?
AQG follows the path from market choice to commercial result. The work identifies the decisions that will materially improve entry, positioning and performance.
View the engagements ↘Is the opportunity real?
Demand, segment priority, regulation and local economics.
Does the offer land?
Customer relevance, value case, pricing and competitive fit.
Can the route to market deliver?
Channel capability, distributor accountability and decision rights.
Does the work move?
Account ownership, pipeline evidence and commercial follow-through.
Three forms of involvement.
Each form of involvement is scoped around the decision, the markets involved and the level of implementation required.
Establish where performance is losing value, or what must be true before entering the market.
$6,500 to $9,500Examines
- Market and positioning
- Channel and distributor accountability
- Account ownership and pipeline visibility
- Headquarters and regional decision flow
Leadership receives
A ranked set of findings and a direct recommendation on the commercial path forward.
Discuss an Assessment ↗Design the commercial structure, assign ownership and put it into use with the client team.
$12,000 to $25,000Builds
- Clear account ownership
- Channel and distributor structure
- Pricing and deal authority
- A management rhythm the team can sustain
Leadership receives
A working structure tested through live commercial activity and its first management cycle.
Discuss an Implementation ↗Maintain the operating rhythm and advance selected priorities in the region.
$4,000 to $8,000 per monthSupports
- Management and pipeline reviews
- Distributor accountability
- Local commercial follow-through
- Selected opportunity development
Leadership receives
Consistent regional attention, with a success component used only where AQG directly originates or advances an opportunity.
Discuss a Partnership ↗Scope sets the fee. The number of markets, business units and distributor relationships determines the depth of work required.
Our approach
One commercial question, carried through to a working result.
Start with the specific gap
The conversation begins with the issue visible in the business, the market or the commercial structure.
Establish the cause
Market, positioning and execution are examined together before management commits to a fix.
Build for the client team
The structure is installed with the people who will own it and tested in live commercial work.
Remain where the outcome requires it
AQG can continue through implementation and selected opportunity development.
Family business perspective
Understands the ownership conversation. Works directly in the Asian market.
Glen Qoku works at the intersection of European ownership and Southeast Asian commercial execution. His career spans strategy consulting, M&A and hands-on business development across Europe, China and Southeast Asia.
He is also a shareholder in an Italian family business and has lived the transition from founder-led ownership to the next generation. That experience shapes how AQG works with owners: directly, confidentially and with an understanding of the decisions behind the commercial brief.
Based in Ho Chi Minh City, Glen has originated cross-border opportunities from first contact, built the commercial case, negotiated terms and supported agreements through signature.
First conversation
Bring the Asia decision.
Share the market-entry priority, channel question or performance issue. AQG will respond directly with a sensible first scope and the evidence required to examine it.
Schedule a conversation ↗